A Dollar Saved Is Not a Dollar Earned: Financial Deprivation Shifts Focus to Earning Over Saving

Eesha Sharma, Dartmouth College, USA
Punam Keller, Dartmouth College, USA
Considering that many people, regardless of wealth, do not save, the current work examines how psychological states of financial deprivation affect saving decisions. Five studies suggest that financial deprivation enhances the perceived security gained from earning over saving, which reduces people’s focus on saving opportunities in favor of earning opportunities.
[ to cite ]:
Eesha Sharma and Punam Keller (2014) ,"A Dollar Saved Is Not a Dollar Earned: Financial Deprivation Shifts Focus to Earning Over Saving", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 151-155.