A Penny Saved Is a Partner Earned: the Romantic Appeal of Savers

Jenny Olson, University of Michigan, USA
Scott Rick, University of Michigan, USA
The desire to attract romantic partners often stimulates conspicuous consumption, but we find that people who chronically save are viewed as more attractive (romantically and physically) than people who chronically spend. Savers are viewed as possessing greater general self-control (applicable across domains), and this perception drives the preference for savers.
[ to cite ]:
Jenny Olson and Scott Rick (2014) ,"A Penny Saved Is a Partner Earned: the Romantic Appeal of Savers", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 151-155.