The Individual Dynamics of Online Reviews

Daniel Mochon, Tulane Universty, USA
Janet Schwartz, Tulane Universty, USA
We examine the individual level dynamics of online reviews, using a unique data set of real consumer app reviews. We find that a consumer’s review is positively related to their rating of the prior app reviewed, while it is negatively related to the quality of the prior app reviewed.
[ to cite ]:
Daniel Mochon and Janet Schwartz (2014) ,"The Individual Dynamics of Online Reviews", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 613-614.