All the Fun of the Fan: Consuming Burlesque in an Era of Retromania

Marie-Cécile Cervellon, EDHEC Business School, France
Stephen Brown, University of Ulster, UK
Retro is often associated with a cosy, cupcaked, rose-tinted worldview. Some consumers, however, resist the comforts of capitalist commodification through retro-sexual activities. This paper studies one such community of fun-loving, fan-wielding Burlesque dancers in France, revealing their retrospective lifestyles and resistant pursuits.
[ to cite ]:
Marie-Cécile Cervellon and Stephen Brown (2014) ,"All the Fun of the Fan: Consuming Burlesque in an Era of Retromania", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 271-275.