Online Frustration: a Threat to Efficient Communication

David Crete, University of Quebec, Trois-Rivieres
Can all organizations ensure that their Web site is frustration free? The purpose of this paper is to explore antecedents and effects of online frustration. A multimethod approach is presented. The current investigation showed that frustration has an impact. A frustrated consumer is prone to judge the site more severely.
[ to cite ]:
David Crete (2014) ,"Online Frustration: a Threat to Efficient Communication", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 780-780.