Auditory Feedback and the Online Shopping Experience

Ryann Reynolds-McIlnay, Temple University, USA
The present research proposes that the presence of auditory feedback increases satisfaction with the shopping experience, confidence in the retailer, and the likelihood to return to the retailer and make a purchase in the online shopping context. The effect is moderated by the amount of feedback and pitch.
[ to cite ]:
Ryann Reynolds-McIlnay (2014) ,"Auditory Feedback and the Online Shopping Experience", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 807-807.