Instrumentality and Emotional Attachment: a Study of Nomadic Consumers' Relationships With Their Possessions

Rajesh Nanarpuzha, Doctoral student, Indian Institute of Management, Ahmedabad, India
Piyush Sinha, Professor, Indian Institute of Management, Ahmedabad, India
Rohit Varman, Professor, Indian Institute of Management, Calcutta, India
Through a naturalistic inquiry, we attempt to bridge a disconnect between two streams of literature related to consumers’ relationships with their possessions. We find evidence that nomadic consumers employ a much richer classification of possessions than has been previously noted. This classification spans from deep emotional attachment to instrumentality.
[ to cite ]:
Rajesh Nanarpuzha, Piyush Sinha, and Rohit Varman (2014) ,"Instrumentality and Emotional Attachment: a Study of Nomadic Consumers' Relationships With Their Possessions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 621-621.