Shorter Physical Distance Makes an Event Seem More Likely to Be True

Yanli Jia, Chinese University of Hong Kong, China
Yunhui Huang, Nanjing University, China
Robert Wyer, Chinese University of Hong Kong, China
People’s physical proximity to a stimulus has positive effects on their perceptions that the content of the stimuli is valid. Thus, it influences estimates that (a) a movie portrays reality, (b) the content of a lecture is valid, (c) one will win a computerized lottery, and advertising claims are true.
[ to cite ]:
Yanli Jia, Yunhui Huang, and Robert Wyer (2014) ,"Shorter Physical Distance Makes an Event Seem More Likely to Be True ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 526-528.