Consumer Patternicity: Investigating the Influence of Abstract Mindsets on Personal Need For Structure

Alexander Davidson, Concordia University, Canada
Michel Laroche, Concordia University, Canada
Patternicity is a tendency to recognize patterns, even when none exist. Abstract as opposed to concrete mindsets are found to reveal false perceptions about a product’s performance pattern as their personal need for structure increases. This research is the first to explore patternicity through the lens of consumer decision-making.
[ to cite ]:
Alexander Davidson and Michel Laroche (2014) ,"Consumer Patternicity: Investigating the Influence of Abstract Mindsets on Personal Need For Structure", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 781-781.