Exploring Consumptive Behavior Under Perceived Threat: the Case of Doomsday Preppers

Abdullah A. Aldousari, Rutgers University, USA
The recent natural and man-made disasters made a growing proportion of the populace reevaluate their preparedness for future emergencies. This group of people is collectively known as preppers. Different themes emerged from the data that map on to the theoretical lenses of Belief in Just-World and Terror Management theories.
[ to cite ]:
Abdullah A. Aldousari (2014) ,"Exploring Consumptive Behavior Under Perceived Threat: the Case of Doomsday Preppers", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 769-769.