Emotional Pasts and Rational Futures: Perceiving Change Over Time and Implications For Here-And-Now Thinking

Ed O'Brien, The University of Chicago, Booth School of Business, USA
There exists a robust divergence in the mind perception of self over time: past selves are perceived as emotional experiencers, whereas future selves are perceived as rational agents (Studies 1a-1b-1c). This asymmetry is specific to self-perception (Study 2) and has important downstream effects on present judgment and behavior (Studies 3-4).
[ to cite ]:
Ed O'Brien (2014) ,"Emotional Pasts and Rational Futures: Perceiving Change Over Time and Implications For Here-And-Now Thinking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 624-628.