Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi Merdin, Bogazici University, Turkey
Gulen Sarial Abi, Bocconi University, Italy
Zeynep Gurhan Canli, Koc University, Turkey
Kathleen D. Vohs, University of Minnesota, USA
In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.
[ to cite ]:
Ezgi Merdin, Gulen Sarial Abi, Zeynep Gurhan Canli, and Kathleen D. Vohs (2014) ,"Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 610-611.