Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data

Hua Meng, Kent State University, USA
César Zamudio, Kent State University, USA
Robert Jewell, Kent State University, USA
This study examines scented product development by proposing a scented product typology, and by empirically assessing whether firms’ scented product assortments match consumers’ expectations and preferences. We find that extant scented product assortments are heterogeneous and that consumers’ scented product assortment expectations match firms’ assortments, but consumer preferences do not.
[ to cite ]:
Hua Meng, César Zamudio, and Robert Jewell (2014) ,"Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 800-800.