When Choosing For Others Is More Fun (And Less Depleting) Than Choosing For the Self

Evan Polman, University of Wisconsin - Madison, USA
Kathleen Vohs, University of Minnesota, USA
We found choosing for others is less depleting than choosing for the self across three measures of depletion: preference for status-quo; motivation to pursue an undesirable activity; and task persistence. Moreover, we found an interaction illustrating that choosing for others is less depleting among self-oriented, than among other-oriented, decision makers.
[ to cite ]:
Evan Polman and Kathleen Vohs (2014) ,"When Choosing For Others Is More Fun (And Less Depleting) Than Choosing For the Self", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 47-52.