Monetary Participation in New Product Development

Benjamin Boeuf, HEC Montreal, Canada
François Durivage, Université de Montréal, Canada
Crowdfunding refers to the monetary side of consumer participation in new product development. To offer a better understanding of why and how consumers involve into the co-production of products, this research develops a categorization of crowdfunders. Based on the analysis of 26 interviews, three profiles have been drawn.
[ to cite ]:
Benjamin Boeuf and François Durivage (2014) ,"Monetary Participation in New Product Development", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 773-773.