When Happiness Shared Is Happiness Halved: How Taking Photos to Share With Others Affects Experiences and Memories

Alixandra Barasch, University of Pennsylvania, USA
Kristin Diehl, University of Southern California, USA
Gal Zauberman, University of Pennsylvania, USA
Though millions of photos are shared every day, no prior work examines how the goal of sharing influences experiences and memories. Three lab and field studies show that taking pictures to share with others, relative to taking pictures for oneself, can reduce enjoyment of experiences, photos themselves, and relived memories.
[ to cite ]:
Alixandra Barasch, Kristin Diehl, and Gal Zauberman (2014) ,"When Happiness Shared Is Happiness Halved: How Taking Photos to Share With Others Affects Experiences and Memories", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 101-105.