Experiential Gifts Foster Stronger Relationships Than Material Gifts

Cindy Chan, University of Toronto, Canada
Cassie Mogilner, University of Pennsylvania, USA
This research investigates what type of gifts best connects people — material gifts or experiential gifts. Experiments examining gift exchanges in real-life relationships reveal that recipients of experiential gifts consequently feel closer to their gift giver than do recipients of material gifts, regardless of whether the gift is consumed together.
[ to cite ]:
Cindy Chan and Cassie Mogilner (2014) ,"Experiential Gifts Foster Stronger Relationships Than Material Gifts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 101-105.