Questioning the “I” in Experience: Experiential Purchases Foster Social Connection

Amit Kumar, Cornell University, USA
Thomas C. Mann, Cornell University, USA
Thomas D. Gilovich, Cornell University, USA
We demonstrate that experiential purchases foster social connection more than material purchases. People feel more connected to those who have made similar experiential purchases. After reflecting on experiential purchases, people also feel more connected to others in general, are more likely to engage in social activities, and act more prosocially.
[ to cite ]:
Amit Kumar, Thomas C. Mann, and Thomas D. Gilovich (2014) ,"Questioning the “I” in Experience: Experiential Purchases Foster Social Connection", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 101-105.