Making Choices En Route: How Orientation Through Space Changes Subjective Closeness

Sam Maglio, University of Toronto, Canada
Evan Polman, University of Wisconsin - Madison, USA
We found that feelings of closeness are shaped by people’s orientation: Holding objective distance constant, people feel psychologically closer to objects when they are moving toward (versus away from) them. Past research adopted a static approach, conceptualizing objects as stationary; we consider the dynamics of people in navigating their environments.
[ to cite ]:
Sam Maglio and Evan Polman (2014) ,"Making Choices En Route: How Orientation Through Space Changes Subjective Closeness", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 597-597.