Roundtable: Researching the Selfie

Jonathan Schroeder, Rochester Institute of Technology, USA
This roundtable gathers researchers interested in the phenomenon of the “selfie” – to explore current developments, research methods and interdisciplinary research into how consumer behavior, social media and the selfie interact. We will draw upon participants’ own research to generate insights into the selfie’s role in consumer behavior and consumer culture.
[ to cite ]:
Jonathan Schroeder (2014) ,"Roundtable: Researching the Selfie", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 763-763.