Constructing Identity Through the ‘Selfie’: the Case of Instagram

Amandeep Takhar, University of Bedfordshire, UK
Pepukayi Chitakunye, University of the Witwatersrand, South Africa
This study contributes to an understanding of how social networking websites such as Instagram impact on identity construction processes. Insights were drawn from multiple data sets generated from university students within the United Kingdom, who used pictures of themselves (selfie’s) to convey and construct an identity that reflected their identities.
[ to cite ]:
Amandeep Takhar and Pepukayi Chitakunye (2014) ,"Constructing Identity Through the ‘Selfie’: the Case of Instagram", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 813-813.