Object’S Attributes & Choice Decisions: a Developmental Investigation

Marie Yeh, Loyola University Maryland
Robert Jewell, Kent State University, USA
Cesar Zamudio, Kent State University, USA
This study examines how children make tradeoffs among attribute-rich objects and finds that the product attributes children value systematically varies by age and gender with children, ages 5 to 7, and females preferring perceptually salient attributes while children, ages 8 to 12, adults, and males preferring cognitively involving attributes.
[ to cite ]:
Marie Yeh, Robert Jewell, and Cesar Zamudio (2014) ,"Object’S Attributes & Choice Decisions: a Developmental Investigation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 819-819.