Did You Bring Enough For Everybody? How Differences in Anticipated and Actual Reciprocity Lead to Over-Contribution in Sharing Contexts

Jeffrey Parker, Georgia State University, USA
Nita Umashankar, Georgia State University, USA
Martin Schleicher, IAE Business School, AR
This paper examines sharing contexts in which group members contribute to, and draw from, a pool of resources. Three studies on food choices indicate that consumers tend to over-contribute in such contexts due to a failure to consider the amount they will take from others at the time of consumption.
[ to cite ]:
Jeffrey Parker, Nita Umashankar, and Martin Schleicher (2014) ,"Did You Bring Enough For Everybody? How Differences in Anticipated and Actual Reciprocity Lead to Over-Contribution in Sharing Contexts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 635-635.