Perceived Economic Mobility: Measurement, Validity, and Implication For Consumer Wellbeing and Materialism

Sunyee Yoon, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
This research develops a scale to measure Perceived Economic Mobility (PEM), defined as the individual perception about the extent to which society provides fair chances for success through hard work. Six studies provided evidence of validity and demonstrated PEM’s role as a predictor and moderator in influencing consumer wellbeing.
[ to cite ]:
Sunyee Yoon and Nancy Wong (2014) ,"Perceived Economic Mobility: Measurement, Validity, and Implication For Consumer Wellbeing and Materialism", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 750-751.