Going to Extremes: Dialectical Thinking in the Context of Contradictory Information

Yoshiko DeMotta, Fairleigh Dickinson University, USA
Mike Chen-ho Chao, William Paterson University, USA
Thomas Kramer, University of South Carolina, USA
Although dialectical thinking has been associated with modesty in consumer responses, we demonstrate that high (vs. low) dialectical thinking is associated with more extreme attitudes when these attitudes follow from processing contradictory information. This is because high dialectical thinkers process contradictory information fluently and have confidence in their own judgments.
[ to cite ]:
Yoshiko DeMotta, Mike Chen-ho Chao, and Thomas Kramer (2014) ,"Going to Extremes: Dialectical Thinking in the Context of Contradictory Information", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 454-454.