Transportation Back: Reflecting on the Journey

Anne Hamby, Hofstra University
Narrative transportation leads to changes in story-related beliefs, but it is less clear how this change occurs. This work suggests an additional process in the context of narrative persuasion. The current work defines this process and role in narrative persuasion, developing a measure of it: reflection on story content, relating the story to oneself/surrounding world, and reflection on emotion.
[ to cite ]:
Anne Hamby (2014) ,"Transportation Back: Reflecting on the Journey", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 504-505.