Attendees’ Intention to Revisit Tourism Trade Shows: the Effect of Environmental Stimuli, Visitors’ Emotions, and Product Knowledge

Norman Peng, University of Westminster
Annie Chen, University of Westminster
Jehn-yih Wong, Ming Chuan University
Tzu-hui Li, Ming Chuan University
This paper examines the factors that influence 296 trade visitors' emotion and revisit intention through a modified Mehrabian-Russell model. It also tests product knowledge’s moderating effect. Findings reveal service quality, interaction with other visitors, information rate, and atmospherics affect visitors’ emotions and then revisit intentions. Moreover, product knowledge moderates environmental stimuli’s influences on visitors.
[ to cite ]:
Norman Peng, Annie Chen, Jehn-yih Wong, and Tzu-hui Li (2014) ,"Attendees’ Intention to Revisit Tourism Trade Shows: the Effect of Environmental Stimuli, Visitors’ Emotions, and Product Knowledge ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 805-805.