Examining Chinese Consumers’ Intention to Purchase Luxury Group Package Tours

Norman Peng, University of Westminster
Annie Chen, University of Westminster
The top 3% of travelers in the world represent 20% of the total tourism expenditure. The purpose of this paper is to examine tourist’ intention to participate in luxury group package tours (LGPTs) and its marketing implications to tourism product providers through a modified value-attitude-behavior model.
[ to cite ]:
Norman Peng and Annie Chen (2014) ,"Examining Chinese Consumers’ Intention to Purchase Luxury Group Package Tours ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 804-804.