Can Being Healthy Be Sexy? - an Exploration of 'Health Edutainment' and Its Impact on Attitudes and Behaviors

Tyrha M Lindsey, Rutgers University, USA
Christine Ringler, Rutgers University, USA
As rates of obesity, hypertenstion and heart disease continue to rise, how do you make preventive health issues sexy so people will take notice and act? We gathered data from 155 millennials to examine the effects of “health edu-tainment” on intentions to get more health information.
[ to cite ]:
Tyrha M Lindsey and Christine Ringler (2014) ,"Can Being Healthy Be Sexy? - an Exploration of 'Health Edutainment' and Its Impact on Attitudes and Behaviors ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 797-797.