Disclosing the Underlying Mechanisms of the Gender Gaps in Entrepreneurial Outcomes: the Role of Implicit Bias and Double Binds

Na Xiao, Ball State University
This research proposes implicit bias and double binds as the psychological and cultural factors, which helps to explain the gender gap in Entrepreneurial Outcomes. Two empirical studies are designed and will be conducted to test the proposed theories.
[ to cite ]:
Na Xiao (2014) ,"Disclosing the Underlying Mechanisms of the Gender Gaps in Entrepreneurial Outcomes: the Role of Implicit Bias and Double Binds", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 817-817.