Politics and Status: How Political Ideology Shapes Status Concerns and Preferences

Nailya Ordabayeva , Boston College, Boston, USA
Daniel Fernandes , Católica-Lisbon School of Business and Economics
We test the effect of political ideology on status consumption. We find that conservatism incudes status-seeking through conspicuous consumption, while liberalism induces status-seeking through sustainable consumption. This happens because conservatives wish to signal esteem for authority and power, while liberals wish to signal concern for fairness and harm prevention.
[ to cite ]:
Nailya Ordabayeva and Daniel Fernandes (2014) ,"Politics and Status: How Political Ideology Shapes Status Concerns and Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 17-21.