Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

Silvia Bellezza, Harvard Business School, USA
Anat Keinan, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA
We investigate the conspicuous spending of time. In contrast to prior research, we demonstrate that exhibiting a busy work schedule can be interpreted as a signal of status by others. Positive inferences are mediated by perceived scarcity of the busy individual and moderated by differences in opportunity cost of time.
[ to cite ]:
Silvia Bellezza, Anat Keinan, and Neeru Paharia (2014) ,"Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 17-21.