It's a Girl Thing (58 Min)

Shannon Silva, University of North Carolina Wilmington, USA
Andre Silva, University of North Carolina Wilmington, USA
Donna King, University of North Carolina Wilmington, USA
Tiffany Albright, University of North Carolina Wilmington, USA
Framed by the structure of a faux interactive website for tween girls, "It's a Girl Thing" speaks with consumer critics, tween brand marketers, girls, moms, and educators to explore the seemingly benign cultural universe of candy-coated, pastel-colored, hyper-commercialized girl culture (and the tween queen phenomenon) to reveal the complex and contradictory messages directed at today's young girls.
[ to cite ]:
Shannon Silva, Andre Silva, Donna King, and Tiffany Albright (2013) ,"It's a Girl Thing (58 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.