How to Make a Good Consumer Research Video

Russell Belk, York University, Canada
Marylouise Caldwell, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Anyone who wants to make a consumer research video can do so with relatively little instruction or equipment. After whetting appetites with a few short examples, this workshop will provide practical suggestions for making a good video and conduct a short exercise on pre-production filmmaking. The workshop will conclude with a discussion of how to turn video footage into a film and how to make it an effective film. Both total novices and experienced filmmakers should be able to learn from it.
[ to cite ]:
Russell Belk, Marylouise Caldwell, and Paul Henry (2013) ,"How to Make a Good Consumer Research Video", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.