Mediation, Contrasts, & Lisrel

Dawn Iacobucci, Vanderbilt University, USA
How to really do mediation analyses, contrasts in ANOVA, and LISREL. Bring your laptop and questions. Dawn will email pre-conference instructions for downloads and be available for personal consultation.
[ to cite ]:
Dawn Iacobucci (2013) ,"Mediation, Contrasts, & Lisrel", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.