Physiological Correlates of Effects of Prior Outcomes on Risky Choice

Eduardo Andrade, FGV, Rio de Janeiro, Brazil
Ming Hsu, University of California Berkeley, USA
Yuan Shao, Huazhong University of Science and Technology, China
The question of how prior outcomes influence risk preferences is central to all sequential decision settings, and has import implications for how gains and losses are encoded by decision-makers. Here, we sought to elucidate this process by investigating the influence of prior outcomes on physiological responses to gains and losses.
[ to cite ]:
Eduardo Andrade, Ming Hsu, and Yuan Shao (2013) ,"Physiological Correlates of Effects of Prior Outcomes on Risky Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.