Entertained to Excess: the Contemporary Practices of Boredom (21 Min)

Henri Myöhänen, Aalto University School of Economics, Finland
Joel Hietanen, Aalto University School of Economics, Finland
Perhaps it is not surprising that the concept of boredom has not received much interest in consumer research in our media saturated consumer culture. This videography illustrates, from a Heideggerian perspective, how boredom becomes embodied in the lives of consumer seeking extreme thrills. We find that a world which bombards us with distractions in the form of various types of entertainment may have its dark side that perpetuates the very experience of boredom we wish to desperately escape in our pleasure-obsessed age.
[ to cite ]:
Henri Myöhänen and Joel Hietanen (2013) ,"Entertained to Excess: the Contemporary Practices of Boredom (21 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.