Yoga and Fashion (13 Min)

Maria Kniazeva, University of San Diego, USA
A former banker from Singapore, a pornographer from Los Angeles, a student from Washington D.C., and a former marketer from Tokyo help the author explore how they marry yoga and fashion.
[ to cite ]:
Maria Kniazeva (2013) ,"Yoga and Fashion (13 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.