Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places (20 Min)

Giridhar Ramachandran, Indian Institute of Technology Madras
Richa Agrawal, Indian Institute of Technology Madras
Ramon Oldenburg coined the name ‘third places’ to social gathering places outside of home and work, and felt that the vanishing third places were a reason for the decline of community. Through participant observation and interviews this study explores the possibility of considering consumption communities as present day third places.
[ to cite ]:
Giridhar Ramachandran and Richa Agrawal (2013) ,"Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places (20 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.