Citizen Consumer (29 Min)

Sonya Grier, American University, USA
What does it mean to be a consumer in a context which emphasizes social goals as key to citizenship? This film explores the evolving notion of citizen/consumer in Cuba at a time of shifting market dynamics and cultural change.
[ to cite ]:
Sonya Grier (2013) ,"Citizen Consumer (29 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.