The Runners' (R)Evolution (24 Min)

Caroline Graham Austin, Montana State University, USA
Conor Benson, Bluejack Productions
Running is more popular than ever in the United States, and a vocal minority of runners have decided to eschew traditional footwear (a-shoe, perhaps?) in favor of minimal shoes, or no shoes at all. They find the experience to be transformative for both their bodies and spirits.
[ to cite ]:
Caroline Graham Austin and Conor Benson (2013) ,"The Runners' (R)Evolution (24 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.