Around the World of Tourist Souvenirs (30 Min)

Alain Decrop, University of Namur, Belgium
Julie Masset, University of Namur, Belgium
This videography invites you to travel inside tourist souvenirs around the world. The film shows that souvenirs often are considered as special possessions that help consumers remember and extend their trips in time, space and the social network. It also highlights the hierophanous role of souvenirs as messengers of meanings.
[ to cite ]:
Alain Decrop and Julie Masset (2013) ,"Around the World of Tourist Souvenirs (30 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.