A Pen (8 Min)

Anastasia Seregina, Aalto University School of Business, Finland
Norah Campbell, Trinity College Dublin, Ireland
Bernardo Figueiredo, University of Southern Denmark, Denmark
Hannu Uotila, Rakettijengi Tuotannot Oy, Finland
What might an object-oriented philosophy look like? This video places a mundane object, a pen, at the center of meaning-making by plotting its mode of being as something other than anthropological or instrumental. The pen co-constitutes reality with human actors. Where does agency end and passive materiality begin?
[ to cite ]:
Anastasia Seregina, Norah Campbell, Bernardo Figueiredo, and Hannu Uotila (2013) ,"A Pen (8 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.