A Study of the Play Element of a Location-Based Social Network: Foursquare (20 Min)

Alexandra Vignolles, INSEEC Business School, France
The videography presents the social network location-based Foursquare within the perspective of users and experts. We develop the theory of the play element as a social function applied to Foursquare (Huizinga, 1951). Implications as well as limitations and avenues of research are finally introduced.
[ to cite ]:
Alexandra Vignolles (2013) ,"A Study of the Play Element of a Location-Based Social Network: Foursquare (20 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.