Community, Identity and Sharing Through Bike Paths

Hillary Leonard, University of Rhode Island, USA
Gema Vinuales, University of Rhode Island, USA
Understanding how collective consumers make sense of public goods offers the opportunity to expand our knowledge of community, identity, and willingness to engage in prosocial behaviors. This study aims to expand this knowledge through the examination of collective consumption, or the sharing of bike paths.
[ to cite ]:
Hillary Leonard and Gema Vinuales (2013) ,"Community, Identity and Sharing Through Bike Paths", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.