Don’T Reward Yourself! How Celebration (Not Reward) of Accomplishment Increases Enjoyment and Motivation to Persevere

Aaron Snyder, Stanford University, USA
Baba Shiv, Stanford University, USA
People love to reward themselves for a job well done. However, rewards decrease enjoyment and the perception of intrinsic motivation. In a field experiment, we find evidence that framing an incentive as a celebration (rather than reward) increases both enjoyment and the likelihood of in re-engaging in the incentivized behavior.
[ to cite ]:
Aaron Snyder and Baba Shiv (2013) ,"Don’T Reward Yourself! How Celebration (Not Reward) of Accomplishment Increases Enjoyment and Motivation to Persevere", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.