Anticipating Regret When Making Investments

Jeffrey Wallman, Oklahoma State University, USA
BJ Allen, University of Oklahoma, USA
Jeffrey Schmidt, University of Oklahoma, USA
This study defines and measures the components of anticipated regret, keep and drop regret, in a dynamic decision context. These types of anticipated regret are modeled in order to better understand their comparative explanatory power on decisions. This study measures how these aspects of anticipated regret change over time.
[ to cite ]:
Jeffrey Wallman, BJ Allen, and Jeffrey Schmidt (2013) ,"Anticipating Regret When Making Investments", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.