Facial Expression Intelligence Scale (Feis): Recognizing and Interpreting Facial Expressions and Implications For Consumer Behavior

Meghan Pierce, Pontificia Universidad Catolica de Chile, Chile
David Brinberg, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Facial expressions help us understand the emotions that underlie what another person is thinking, saying, or feeling. The ability to identify and interpret facial expressions varies by individual. Five studies examine the viability of the Facial Expression Intelligence Scale (FEIS) to measure individual ability to identify and interpret facial expressions.
[ to cite ]:
Meghan Pierce, David Brinberg, and Rajesh Bagchi (2013) ,"Facial Expression Intelligence Scale (Feis): Recognizing and Interpreting Facial Expressions and Implications For Consumer Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.