Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being

Julie L. Ozanne, Virginia Tech, USA
Meryl P. Gardner, University of Delaware, USA
Minita Sanghvi, University of North Carolina, Greensboro, USA
This roundtable seeks to foster discussion among researchers who use different paradigms and methods to improve consumer well-being. We seek to inspire synergies and collaboration by offering practical advice for building and maintaining effective cross-paradigm and trans-disciplinary research teams to explore new models for transformative and life-enhancing consumer research.
[ to cite ]:
Julie L. Ozanne, Meryl P. Gardner, and Minita Sanghvi (2013) ,"Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.