Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage

Benet DeBerry-Spence, University of Illinois at Chicago, USA
Elif Izberk-Bilgin, University of Michigan-Dearborn, USA
We present an examination of cultural authentication and show how during this process consumers creatively use history, drawing from historical events and cultural artifacts with historical significance. Findings from a multi-ethnography of also reveal three significant authenticating practices: 1) Journeying to the ‘Motherland’, 2) Representing Resistance; and 3) Educating One’s.
[ to cite ]:
Benet DeBerry-Spence and Elif Izberk-Bilgin (2013) ,"Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.